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Research In Motion (NASDAQ:RIMM) Being Squeezed Out of Smartphone Market By Apple (NASDAQ:APPL) and Google (NASDAQ:GOOG)

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Research In Motion (NASDAQ:RIMM) has seen it’s share of the smartphone market sliding south the past few years but has recently been pushed to single digit market shares.  According to a research firm IDC, Research In Motion had a small 9.7 million Blackberry phones shipped out in the first quarter of 2012.  That may sound like a lot of phones but it’s actually good for only 6.4% of the smartphone market share.  Compare that to the first quarter of 2011 which showed that 13.8 million Blackberry phones shipped out for 13.6% market share and you can see a huge slide.

The Canadian smartphone manufacturer main 2 competitors are Google (NASDAQ:GOOG) and Apple (NASDAQ:APPL).  Both of those companies combined for over 80% of the smartphone market share in the 1st quarter of 2012.  Google owns the Android operating system and Apple of course owns the iOS operating system on their iPhones.  Android phones captured 59% of the smartphone market share and Apple grabbed 23%.

Research In Motion is getting ready to launch it’s latest version of Blackberry phones with their newest operating system version 10.  It’s a completely new OS that RIMM hopes to use to climb back into the smartphone market.  You can checkout a preview video here.  It’s features include flowing from task to task easier without having to open and close apps, keyboard that will predict your next word to improve writing speed, and all new gesture controls.  As you can tell from the video the new OS 10 makes it look much less like previous Blackberry phones.

The new Blackberry phones are expected to be released later this year.  Unfortunately for RIMM, Apple is also expected to release their highly rumored iPhone 5 (also known as iPhone 4G).  Latest rumors point to Apple increasing the size of the iPhone screen for the first time along with finally adding 4G capabilities.  Also, Research in Motion won’t find it any easier going next year when Facebook is rumored to be coming out with their own smartphone or smartphone software.  Facebook (NASDAQ:FB)  recently went public with it’s stock and is seeking new markets to grow their balance sheets.

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